Mayor:
Oh dear, the polls aren't looking good, and that homeless issue isn't going anywhere.
Aide:
Maybe it's time to shuffle things up? The election's right around the corner!
Reporter:
Mayor, can you explain this new initiative?
Mayor:
Sure! It's a... uh... 'Comprehensive Urban Planning Strategy!'
Reporter:
Isn't this similar to last year's 'Innovative Urban Renewal Plan'? What makes this different?
Mayor:
Ah, yes! The difference is... we have a snazzier name this time!